Paper Planes Pediatric Dentistry

Logo Design, Brand Identity & Visual Direction

Paper Planes is a pediatric dental practice designed to feel playful, welcoming, and reassuring for both kids and parents. I created the brand identity from the ground up, including logo design, typography, color palette, layout system, and brand guidelines. The visual language balances energy and warmth with clarity and structure, creating an identity that feels engaging without becoming juvenile. The system was designed to scale across signage, print, and digital touchpoints while maintaining consistency.