About

I’m Mike Lazarus, a Brooklyn-based brand and visual designer with over a decade of experience helping businesses look clear, cohesive, and intentional.

My work sits at the intersection of strategy and execution — building brand identities and visual systems that aren’t just good-looking, but actually usable. I care about how things work in the real world: how a logo scales, how a system holds up over time, and how design choices support the bigger picture.

I’ve worked across healthcare, lifestyle, retail, and creative industries, collaborating with founders, marketers, and in-house teams to bring ideas to life. Whether I’m building a brand from the ground up or refining an existing identity, I approach every project with a focus on clarity, consistency, and craft.

I’m especially drawn to projects where details matter — thoughtful typography, strong layouts, and visual direction that feels considered rather than overdesigned.

If you’re looking for a designer who’s collaborative, detail-oriented, and focused on doing the work right, I’d love to connect.