BOND Aesthetic
Branding and visual direction (Logo provided)
Bond is a healthcare brand built around trust, clarity, and approachability. I was responsible for designing the brand’s visual identity system, working from an existing logo to establish a cohesive look and feel. The scope included typography, color, layout direction, and brand guidelines. The visual tone draws lightly from its regional context while remaining clean and modern. The system was designed to scale across applications without losing consistency.
